Digital
Best measuredStreaming and download services, and platforms carrying user-generated content. This is the channel where usage arrives as data: which work, how many times, in which territory.
Unison holds direct agreements with DSPs and UGC platforms for multi-territorial digital rights, so a digital licence does not have to be assembled country by country.
It is also the channel where a licence can be priced against what was actually played rather than against how large you are, because the reporting is granular enough to support it. Where that reporting is thinner, a rate has to lean on scale instead.